Ärianalüütika 2018/19 kevad

Practice sessions

We will be using R to handle the case studies. Before the first lecture, please, download R https://cran.r-project.org/ and RStudio https://www.rstudio.com/.

• 11.02 - Introduction to R
  • R Markdown Code File
• 18.02 - Descriptive Analysis and Visualization
  • R Markdown Code File
  • SalesData
  • Video
• 25.02 - Customer Segmentation
  • R Markdown Code File
  • orders_rfm
  • Links for large Files
  • Video
• 04.03 - Customer lifecycle management - regression
  • R Markdown Code File
  • customer transactions - clv_transactions.csv
  • customer survey - customer_transact_survey.csv
  • Video
• 11.03 - Customer lifecycle management - Classification
  • R Markdown Code File
  • customers' churn - churn.csv
  • Video
• 18.03 - Model Evaluation
  • R Markdown Code File
  • travel insurance - travel_insurance.csv
  • Video

Supplement Materials
How to Generate R Markdown Files
Introduction to dplyr