Ärianalüütika 2018/19 kevad

Lectures

1. 11.02 -- Introduction
   • Slides ||
   • Please note: Due to technical issues there was no recording.
2. 18.02 -- Descriptive analysis and visualization
   • Slides || Video
3. 25.02 -- Customer segmentation
   • Slides || Video
4. 04.03 -- Customer Lifecycle management - regression problems
   • Slides || Video
5. 11.03 -- Customer Lifecycle management - classification problems
   • Slides || Video
6. 18.03 -- Evaluation of Model's Quality
   • Slides || Video
7. 25.03 -- Cross-sell/Up-sell recommendations: Collaborative Filtering
8. 01.04 -- Guest Lecture by Kristjan Eljand (CEO, STACC: Software Technology and Applications Competence Center) + Lab Session on Market Basket Analysis
9. 08.04 -- A/B testing in marketing
10. 15.04 -- Brand Value Monitoring
11. 22.04 -- Product Diffusion
12. 29.04 -- Fraud Detection
13. 06.05 -- Financial Forecasting
14. 13.05 -- Exam Preparation + Business Analytics in Practice: The Case of Swedbank (guest lecturer: Veronika Plotnikova)
15. 20.05 -- Guest Lecture
16. 27.05 -- First Exam
17. 03.06 -- Second Exam