Lectures
- 8.02 -- Introduction
- 15.02 -- Descriptive analysis and visualization
- 22.02 -- Customer segmentation
- 01.03 -- Customer Lifecycle management - regression problems - Part I
- 08.03 -- Customer Lifecycle management - regression problems - Part II
- 15.03 -- Customer Lifecycle management - classification problems - Part I
- 22.03 -- Customer Lifecycle management - classification problems - Part II
- 29.03 -- Cross-sell/Up-sell recommendations: MBA, Collaborative Filtering and Content Based Filtering
- 05.05 -- Uplift Modeling
- 12.04 -- A/B testing in marketing
- 19.04 -- Brand Value Monitoring
- 26.04 -- Financial Networks.
- 03.04 -- Fraud Detection
- 10.04 -- Fairness and Explainability
- 17.05 -- Guest Lecture
- 24.05 -- Business Analytics in Practice: The Case of Swedbank (guest lecturer: Veronika Plotnikova)