- Recommended book: G.S. Linoff and M.J.A. Berry. Data Mining Techniques For Sales, Marketing and Customer Relationship Management, Third Edition, Wiley 2011.
- Recommended book: F. Provost and T. Fawcett. Data Science for Business, O'Reilly Media, Inc. 2013.
- Note: These books can be accessed for free by students of University of Tartu