Lectures
- 13.09: Introduction
- 27.09: Tools: descriptive analysis and visualization
- 11.10: Customer segmentation
Please note: Due to technical issues the video was not recorded fully
- 25.10: Customer lifecycle management - regression problems
- 08.11: Customer lifecycle management - classification problems
- Slides in PDF || Slides in PPT || Video
- 22.11: Cross-sell/Up-sell recommendations
- 06.12: Brand value monitoring
- 20.12: Summary and Guest Lecture
- Slides: Recap and Exam Preparation (in PDF)
- Video
- Guest Lecture: Data Analytics in Practice, Veronika Plotnikova, Swedbank
Exams
- 11.01.2019: 10:15-13:15
- 25.01.2019: 10:15-13:15