Sessions
14.02 - Introduction (Mirko)
- Course Introduction
- Product manager in digital businesses
- Product vision and strategy
- Career
Reading http://www.romanpichler.com/blog/the-product-vision-board/
27.02 - Jobs to be done (Ivo)
- Customers interviews
- Customer jobs
- The forces of progress
- The system of progress
- Innovation
Reading [[https://jtbd.info/ https://www.amazon.com/About-Face-Essentials-Interaction-Design/dp/1118766571 https://www.youtube.com/watch?time_continue=12&v=qAws7eXItMk ]]
14.03 - Market Research (Stenver)
- Market Research
- Competitive Analysis
28.03 - Business Planning (Allan)
- Assessing Product Opportunities
- Budgeting
- Funding
Reading https://svpg.com/assessing-product-opportunities/
11.04 - Product Marketing (Mirko)
- Marketing
- The Story
- Sales Enablement
Reading https://a16z.com/2017/06/09/product-marketing-new-products-sharon-chang/
25.04 - Traction (Sten)
- The 50% Rule
- Meaningful Traction Goals
- The Bullseye Framework
- Traction Testing
- Critical Path
- Channels
Readings http://tractionbook.com/
09.05 - Pricing and Packaging (tba)
- Pitfalls
- Pricing Experiments
- Packaging
Readings http://firstround.com/review/pricing-lessons-from-working-with-30-seed-and-series-a-b2b-startups/
23.05 - Project Presentations (Mirko)
Final presentation of product vision and strategy