Lectures
- 06.02 -- Introduction
- 13.02 -- Descriptive analysis and visualization
Release of Homework 1 - Deadline : 05.03 (12 mid night)
- 20.02 -- Customer segmentation
- 27.02 -- Customer Lifecycle management - regression problems - Part I
- 06.03 -- Customer Lifecycle management - regression problems - Part II
Release of Homework 2 - Deadline : 19.03 (12 mid night)
- 13.03 -- Customer Lifecycle management - classification problems - Part I
- 20.03 -- Customer Lifecycle management - classification problems - Part II
Release of Homework 3 - Deadline : 02.04 (12 mid night)
- 27.03 -- Cross-sell/Up-sell recommendations: MBA, Collaborative Filtering and Content Based Filtering
- 03.04 -- Cross-sell/Up-sell recommendations: Part 2
Release of Homework 4 - Deadline : 16.04 (12 mid night)
- 10.04 -- A/B testing in marketing
- 17.04 -- Uplift Modeling
Release of Homework 5 - Deadline : 01.05 (12 mid night)
- 24.04 -- Brand Value Monitoring
- 01.05 -- AI Explainability.
Release of Homework 6 - Deadline : 14.05 (12 mid night)
- 08.05 -- Exam Preparation