Lectures
- 07.02 -- Introduction
- 14.02 -- Descriptive analysis and visualization
Release of Homework 1 - Deadline : 06.03 (12 mid night)
- 21.02 -- Customer segmentation
- 28.02 -- Customer Lifecycle management - regression problems - Part I
- 07.03 -- Customer Lifecycle management - regression problems - Part II
Release of Homework 2 - Deadline : 20.03 (12 mid night)
- 14.03 -- Customer Lifecycle management - classification problems - Part I
- 21.03 -- Customer Lifecycle management - classification problems - Part II
Release of Homework 3 - Deadline : 03.04 (12 mid night)
- 28.03 -- Cross-sell/Up-sell recommendations: MBA, Collaborative Filtering and Content Based Filtering
- 04.04 -- Cross-sell/Up-sell recommendations: Part 2
Release of Homework 4 - Deadline : 17.04 (12 mid night)
- 11.04 -- A/B testing in marketing
- 18.04 -- Uplift Modeling
Release of Homework 5 - Deadline : 01.05 (12 mid night)
- 25.04 -- Brand Value Monitoring
- 02.05 -- AI Explainability.
Release of Homework 6 - Deadline : 15.05 (12 mid night)
- 09.05 -- Exam Preparation
- 16.05 -- Exam 1
- 23.05 -- Exam 2