Digital Product Management Seminar

This course provides a further exploration of the topics of managing digital products. The course builds upon the knowledge acquired in the Digital Product Management course by exploring topics related to digital product management. Its goal is to deepen the students' knowledge and understanding of the application of core components of digital product management.

Learning Outcomes

On successful completion of this course, students will:

• Understand the main concepts of Agile methodologies
• Understand digital marketing principles and techniques
• Gain an understanding of different strategies for a product
• Explore and analyse principles of digitalisation in the modern world
• Analyse and present information about topics related to digital product management

Teaching Team

Coordinator: Fredrik P. Milani (milani ät ut dot/punkt ee)

Administration: Kateryna Kubrak (kateryna dot/punkt kubrak ät ut dot/punkt ee)

Structure and Assessment

Structure

The course structure is mixed: some of the sessions are delivered in the form of short lecture and hands-on practice, others are organised in the form of presentations from students on a given scientific article. A number of guest lecturers will be given throughout the semester.

Student Presentations

Students are expected to read an article(s) on a given topic and create slides to further present the article(s) to fellow students. More information is available on Moodle.

Assessment

This course consists of 8 sessions. The course is non-differentiated (pass/fail). In order to pass a course, the students are expected to attend at least 5 out of 8 sessions, and submit the seminar slides and present them.

Communication

If you have questions about the course, please write directly to kateryna dot/punkt kubrak ät ut dot/punkt ee or maria dot/punkt laanelepp ät ut dot/punkt ee. During the course, we will use Slack for communications.