Lectures
- Course is fully online
- Zoom link: (log into courses to see link)
- All the material will be provided through moodle. If you are a registered student you should get moodle access. Please contact me if you do not get access, at rajesh dot sharma at the rate ut dot com
- 10.09 -- Introduction
- 24.09 -- Descriptive analysis and visualization
- 08.10 -- Customer segmentation
- 22.10 -- Customer Lifecycle management - regression problems
- 05.11 -- Customer Lifecycle management - classification problems
- 19.11 -- Cross-sell/Up-sell recommendations: Collaborative Filtering
- 03.12 -- A/B testing in marketing
- 17.12 -- Summary and Exam Preparation + Guest Lecture