Readings & Resources
Business Models (Session 1 - 2):
The videos for the first part of the video (business model) is from presentation made by Steve Blank. They are excellent and very easy to follow. These videos cover the essence of what we have discussed in class but there are more available. Feel free to find and view Steve Blank's other videos on youtube.
What is a company and what is a start-up?
Introduction to Value Proposition:
Product Market Fit Minimun Viable Product Products Services
Readings: About Value Proposition - http://www.petersandeen.com/what-is-your-value-proposition/
Introduction to Customer Segmentation:
Understanding the Customers Problems/Needs
Jobs to be done Understanding Customer Gains Understanding Customer Pains Customer Archetype Context Market Types
Readings: About Customer Segmentation
Introduction to Channels:
Introduction to Channels Distribution Channels Web Distribution Channels Physical Distribution Channel
Introduction to Customer Relationships:
Overview of Customer Relationships Paid Demand Creation Earned Demand Creation Get for Physical Channels 1 Get for Physical Channels 2 Keep for Physical Channels Grow for Physical Channels Get for Web Channels Calculation of CAC Keep for Web Channels Grow for Web Channels
Introduction to Key Resources:
Introduction to Partners:
Parnerships Strategic Alliances Joint Business Development Coopetition Key Suppliers Traffic Parners
Introduction to Revenue Streams:
Revenue Model Direct and Ancillary Models Pricing Models
Readings: About Revenue Streams - http://leanstack.com/there-is-no-business-model-without-revenue/ Top-Down Sales Estimation - http://www.marsdd.com/wp-content/uploads/2013/03/Top-down-sales-forecasting-for-pre-revenue-startups.pdf Pricing Models for SaaS - https://blog.kissmetrics.com/saasy-pricing-strategies/ Examples of Business Model Canvases - http://bmimatters.com/tag/business-model-canvas-examples/
If you wish to go more deep into business models, you can watch all the videos made by Steve Blank used on Udacity. They are very well made, brief and to the point. For the readings of this course, we have only linked to a few of them but if you wish to learn more, these videos are highly recommended. You can also take the online MOOC course offered by Udacity. Just sign up and start learning.
Parts of this course draws upon Steve Blank's videos on youtube on start/ups.