Lectures
- 12.02 -- Introduction
- 13.02 -- Descriptive analysis and visualization
Release of Homework 1 - Deadline : 03.03 (12 mid night)
- 26.02 -- Customer segmentation
- 04.03 -- Customer Lifecycle management - regression problems - Part I
- 11.03 -- Customer Lifecycle management - regression problems - Part II
Release of Homework 2 - Deadline : 24.03 (12 mid night)
- 18.03 -- Customer Lifecycle management - classification problems - Part I
- 25.03 -- Customer Lifecycle management - classification problems - Part II
Release of Homework 3 - Deadline : 07.04 (12 mid night)
- 01.04 -- Cross-sell/Up-sell recommendations: MBA, Collaborative Filtering and Content Based Filtering
- 08.04 -- Cross-sell/Up-sell recommendations: Part 2
Release of Homework 4 - Deadline : 21.04 (12 mid night)
- 15.04 -- A/B testing in marketing
- 22.04 -- Uplift Modeling
Release of Homework 5 - Deadline : 05.05 (12 mid night)
- 29.04 -- Brand Value Monitoring
- 06.05 -- AI Explainability.
Release of Homework 6 - Deadline : 19.05 (12 mid night)
- 13.05 -- Exam Preparation