Lectures
- 12.09 -- Introduction
- 26.09 -- Descriptive analysis and visualization
- 10.10 -- Customer segmentation
- 24.10 -- Customer Lifecycle management - regression problems
- 07.11 -- Customer Lifecycle management - classification problems
- 21.11 -- Cross-sell/Up-sell recommendations: Collaborative Filtering
- 05.12 -- A/B testing in marketing
- 19.12 -- Summary and Exam Preparation + Guest Lecture
- Sample Exam Question