Readings & Resources

Business Models:

The videos for the first part of the video (business model) is from presentation made by Steve Blank. They are excellent and very easy to follow. These videos cover the essence of what we have discussed in class but there are more available. Feel free to find and view Steve Blank's other videos on youtube.

What is a company and what is a start-up?

Introduction to Value Proposition:

Product Market Fit

Minimun Viable Product

Products

Services

Readings: About Value Proposition - http://www.petersandeen.com/what-is-your-value-proposition/

Introduction to Customer Segmentation:

Understanding the Customers Problems/Needs

Jobs to be done

Understanding Customer Gains

Understanding Customer Pains

Customer Archetype

Context

Market Types

Readings: About Customer Segmentation

http://www.mindofmarketing.net/2012/05/what-is-customer-segmentation/

Introduction to Channels:

Introduction to Channels

Distribution Channels

Web Distribution Channels

Physical Distribution Channel

Introduction to Customer Relationships:

Overview of Customer Relationships

Paid Demand Creation

Earned Demand Creation

Get for Physical Channels 1

Get for Physical Channels 2

Keep for Physical Channels

Grow for Physical Channels

Get for Web Channels

Calculation of CAC

Keep for Web Channels

Grow for Web Channels

Introduction to Key Resources:

Four Critical Resources

Introduction to Partners:

Parnerships

Strategic Alliances

Joint Business Development

Coopetition

Key Suppliers

Traffic Parners

Introduction to Revenue Streams:

Revenue Model

Direct and Ancillary Models

Pricing Models

Readings:

About Revenue Streams - http://leanstack.com/there-is-no-business-model-without-revenue/

Top-Down Sales Estimation - http://www.marsdd.com/wp-content/uploads/2013/03/Top-down-sales-forecasting-for-pre-revenue-startups.pdf

Pricing Models for SaaS - https://blog.kissmetrics.com/saasy-pricing-strategies/

Examples of Business Model Canvases - http://bmimatters.com/tag/business-model-canvas-examples/

If you wish to go more deep into business models, you can watch all the videos made by Steve Blank used on Udacity. They are very well made, brief and to the point. For the readings of this course, we have only linked to a few of them but if you wish to learn more, these videos are highly recommended. You can also take the online MOOC course offered by Udacity. Just sign up and start learning.

Business Case Analysis:

Optional Readings:

Time Value of Money - http://www.investopedia.com/walkthrough/corporate-finance/3/time-value-money/introduction.aspx

Net Present Value (NPV) - http://www.investopedia.com/walkthrough/corporate-finance/4/npv-irr/introduction.aspx

Internal Rate of Return (IRR) - http://www.investopedia.com/walkthrough/corporate-finance/4/npv-irr/introduction.aspx

Acknowledgments

Parts of this course draws upon Steve Blank's videos on youtube on start/ups.