Workshops

Workshops take place on Wednesdays 16:15-17:45, Liivi 2-405.

  • 16.02 - Introduction to internet marketing
  • 23.02 - Strategy 1
  • 02.03 - Strategy 2
  • 09.03 - Internet and digital marketing mix
  • 16.03 - Relationship marketing using the internet
  • 23.03 - Creating the perfect online experience
  • 30.03 - Campaign planning for digital media
  • 06.04 - Media Channels and SEO
  • 13.04 - The online marketing plan
  • 20.04 - Analytics and improvement of channel performance
  • 27.04 - Mobile Marketing
  • 04.05 - Feedback session for course project
  • 11.05 - No lecture
  • 18.05 - Project Presentations

Course Project

Write an internet marketing plan for a product or service of your choice. One plan per group.

  • A project of your choice
  • Choose a project from Garage48
  • Uudised.ee (more info from Eero Elenurm)
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