MTAT.03.258 Internet Marketing

Coordinator: Georg Singer (georg.singer ät ut . ee)

Objective

This course aims at providing students with an introductory overview of internet marketing. It introduces the fundamental concepts and principles of internet business models as well as proven methods for collecting and understanding internet customer behavior using web monitoring technology. The course also introduces students to mainstream internet marketing techniques.

Structure

The course is delivered in the form of 16 workshops of 2 academic hours each. A workshop includes lecture time and classwork to be completed in teams.

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